I'm a communications manager with a bachelor's degree in journalism, specializing in visual content production.

Mail: hej(a)joakimgerhardsson.se

Phone: +46735675944

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Körkortsboken

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Setra

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Whippy

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STR

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Devoote

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City of Malmö

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Resume

Profile

Communications manager with a bachelor's degree in journalism. Accustomed to taking full responsibility for communication, with experience working in international companies and collaborating across borders and cultures. Meticulous, multi-skilled, and efficient, seamlessly shifting between strategy and production. Strong background in editorial work, corporate communication and project management with focus on visual efforts within design, animation, and video.

Work experience

Communications Manager

STR (Landskrona, Sweden)

May 2017 -

  • Built a strong digital presence from scratch in a newly created role, establishing growing audiences on social media with over 4,800 engaged followers across Facebook, Instagram, and LinkedIn.
  • Spearheaded initiatives in design, animation, copywriting and video production, leading to being entrusted with creating the app icon, visual style, and ongoing marketing and campaign materials for the official theory platform Körkortsboken.
  • Part of the leadership team during a period with emphasis on providing communication support and counseling to internal stakeholders, as well as to affiliated driving schools, totaling approximately 3,000 instructors.

Communications Officer

City of Malmö (Malmö, Sweden)

August 2016 - April 2017

  • Content production for digital channels and print, crisis communication, and project management in the districts of Rosengård and Husie.
  • Active participation and contributions in city-wide working groups focusing on design and video production.

Communications Officer

Setra Group (Solna, Sweden)

June 2014 - July 2016

  • Project Manager and Editor for the global B2B magazine SetraNews, enhancing its digital presence through a cross-channel approach, including the use of video content.
  • Overall channel responsibility with a strong focus on the international intranet, serving approximately 900 employees, while providing support within corporate communication to internal stakeholders.
  • Entrusted with co-leading the work on the sustainability report and strengthening employee engagement by developing a board game based on the company's core values.

Marketing Communications Officer

Artexis Nordic (Kista, Sweden)

April 2013 - May 2014

  • Served as the Swedish Press Officer providing internal PR counseling. Key event: Gamex, the Nordic region's largest pop culture fair, attracting approximately 30,000 visitors and around 50 accredited journalists.
  • Managed B2C marketing efforts and created content for promotional materials across more than 20 trade shows with diverse topics and target groups at venues Kistamässan and Malmömässan.
  • Initiated video production with emphasis on producing social media content, doubling Facebook followers within a year while significantly increasing engagement levels.

Journalist

Kvällsposten/Expressen (Malmö, Sweden)

June 2011 - March 2013

  • Entrusted with the role of Culture Editor during my employment, taking on strategic responsibilities, content planning, editing and managing a team of freelancers.
  • Regular contributions to Expressen, the parent newspaper with approximately 2.5 million daily readers, making it one of Sweden's largest news outlets.
  • Conducted news gathering and produced articles, columns, reviews, and in-depth features, always driven by the internal company goal of being the first to break news.

Journalist

Barometern (Kalmar, Sweden)

September 2010 - May 2011

  • Investigated and broke the story about the revival of the Hultsfred Festival, once Sweden's largest music festival.
  • Conducted news gathering and produced articles, columns, and reviews, as well as in-depth features for the weekend magazine Bonus, with a strong focus on digital-first and web publishing.

Education

Journalism Program

Mid University (Sundsvall, Sweden)

2007 - 2010

Bachelor's degree with 180 higher education credits.

Exchange at a US college

Coe College (Cedar Rapids, USA)

January 2010 - June 2010

Full-time studies in media communication, politics, history, and creative writing. Actively contributed to the school newspaper Cosmos.

Social Sciences Program

Wargentinsskolan (Östersund, Sweden)

2003 - 2006

High school studies in a specialized program focusing on media and journalism.

Core competencies

Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premiere
Adobe After Effects
Apsis
Canva
CSS
Figma
FinalCut
HTML
Mailchimp
Microsoft Office
Notion
Optimizely
JavaScript
Wordpress

Languages

Swedish
Native language
English
Fluent
Italian
Basic proficiency

Merits

2024
Football coach for a youth team at Tygelsjö IK, located outside Malmö.
2019
Started my own business as a side project, focusing on web programming, design, animation and video production.
2010
Volunteered for repair work in Cedar Rapids, USA, following the flood disaster.
2007
Column published in the textbook "Texter och genrer" (Gleerups Utbildning AB), intended for middle school students.

Holding a B driver's license. References available upon request.